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MSC Curriculum

 

Academic Host

The MSC is offered by The Munich School of Management of the Ludwig-Maximilians-Universität München (LMU), Germany, in partnership with the University of Cincinnati, Ohio (UC),USA.

Academic Course Outline

The lectures cover the following modules:

  • Introduction and Overview of Corporate Communications & International Management
  • Why Companies Go International
  • The Political, Economic, and Legal Environment
  • International Division of Labor
  • Standardization vs. Differentiation
  • Cross Cultural Management
  • Reputation Management
  • Corporate Social Responsibility
  • Crisis Management
  • Introduction and Overview Negotiation Analysis
  • Negotiation Styles