Summer School Digital Media Internship

MSC Academic Program

Academic Host

The MSC is offered by The Munich School of Management of the Ludwig-Maximilians-Universität München (LMU), Germany, in partnership with the University of Cincinnati, Ohio (UC),USA.


Academic Course Outline

The lectures cover the following modules:

  • Introduction and Overview of Corporate Communications & International Management
  • Why Companies Go International
  • The Political, Economic, and Legal Environment
  • International Division of Labor
  • Standardization vs. Differentiation
  • Cross Cultural Management
  • Reputation Management
  • Corporate Social Responsibility
  • Crisis Management
  • Introduction and Overview Negotiation Analysis
  • Negotiation Styles

For further information, please refer to the IMC-schedule:

Download Schedule


Extracurricular Activities

The academic course is complemented by a balanced, extra-curricular program. Among the activities are day and weekend trips, including guided tours to highlights of Munich's historical and cultural treasurers, exploring  Bavaria's rich heritage and natural beauty through visits of world renowned heritage sites, and in insight in Munich's rich cultural life.

Overview of activities:

  • Neuschwanstein Castle day trip 
  • Opera visit
  • Sightseeing Tour Munich by bus
  • Welcome and Graduation Event


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